Genesis Logo History and Meaning

 

When the Hyundai Genesis Sedan was introduced in 2008, many were surprised it didn't sport the familiar "H" logo. Instead, the unique logo helped establish Genesis Motors as the luxury division of the Hyundai Motor Group. What is the Hyundai Genesis logo and what does it mean? Read on to learn more! 


What's the History of the Genesis Logo? 

Before the winged logo was unveiled, Genesis vehicles sold in the U.S. sported the "H" found on other vehicles built by Hyundai. Meanwhile, Genesis cars sold in other countries came with the winged logo. Buyers in the U.S. were given the choice between the familiar "H" logo or the winged logo when they purchased a new Genesis. As it turns out, around 20% chose the winged design vs. the "H." 

In 2008, rumors began spreading throughout the auto industry about Hyundai making Genesis a standalone marque. The speculation was due largely to the unveiling of the brand-new emblem. It was confirmed in November of 2015. One of the most persuasive deciding factors for Hyundai in choosing to launch Genesis as a premium brand was the fact that Genesis cars were best-sellers and heavyweights in their segments. 

What Does the Genesis Car Logo Mean?

The Hyundai Genesis logo is easily recognized by its two wings. Situated between the wings is a black hexagonal shield that showcases the word "GENESIS." The presence of wings in the logo's design represents speed. Others have pointed out, however, that the wings solidify Genesis as a premium brand that competes with other brands sporting similar logos, such as Aston Martin, Chrysler, and Bentley. 

Now, this winged logo is found on the entire new Genesis vehicle inventory, including the following: 

Learn More About Genesis In Pensacola! 

The friendly team at Allen Turner Genesis are your local brand experts! Do you have additional questions about the winged Genesis car logo, or would you like to learn more about how Genesis competes with the competition? Contact us or visit us in Pensacola, FL to explore our stunning new vehicle inventory up close.


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