Genesis Cares Initiative: Keeping Prices Steady for Your Peace of Mind

Are you worried about car prices creeping up? At Allen Turner Genesis, we understand the importance of transparency and trust when you’re shopping for a luxury vehicle. That’s why we’re excited to share some great news from Genesis Motor America. They’ve launched the Genesis Cares Initiative, a program designed to give you extra peace of mind by keeping the Manufacturer’s Suggested Retail Price (MSRP) steady through June 2, 2025​. In simple terms, the sticker prices on all new Genesis models will not increase during this period. This commitment is all about providing clarity, stability, and confidence for you as a valued customer.

MSRP Price Assurance Through June 2025

What exactly does this mean for you? It means that if you purchase or lease any new Genesis now through June 2, 2025, the MSRP won’t budge a penny. Genesis has promised not to raise the base prices of its vehicles during this window​, no matter how the market might fluctuate. In a time of economic uncertainty, this kind of assurance is a big deal. It lets you take a deep breath and know that the price tag you see today will be the same tomorrow and next month – no surprises and no hidden markups from the manufacturer. (Of course, final sale prices are set by each dealer, but the manufacturer’s part of the price stays locked in.)

Genesis introduced this initiative because they recognize that shoppers are understandably anxious about rising costs. As Genesis Motor America’s CEO noted, the company wants to give customers “some stability in the coming months”​. True to that promise, the Genesis Cares program is effective immediately. So whether you’ve had your eye on a sleek new G70 sedan or a spacious GV80 SUV, you can move forward knowing the MSRP won’t unexpectedly increase while you make your decision.

Here’s how the Genesis Cares Initiative benefits you:

• Transparent Pricing: The price you see is the price you get. Genesis is freezing MSRPs on all new models, which means no sudden sticker shock. You can browse our vehicle inventory with confidence that Genesis is being upfront about pricing. This level of transparency helps you avoid any second-guessing or worrying that you should have bought sooner to beat a price hike.
• Peace of Mind: Car shopping should be exciting, not stressful. With Genesis Cares, you have the peace of mind to take your time and make the right choice. Want to compare models or schedule another test drive? Go for it! Need to consider your budget or explore your financing options? No problem. You can plan your purchase or lease at your own pace, knowing the cost of the car won’t suddenly go up in the meantime. This stability provides financial reassurance that lets you focus on finding the perfect Genesis for your needs.
• Confidence as You Shop: Perhaps the best part is the confidence this initiative inspires. Genesis is showing that they truly have your back. By standing by their MSRP for these two months, they’re proving that customer trust matters more than short-term gains. You can feel confident you’re making a sound decision, backed by a brand that’s committed to doing right by its customers. After all, when a manufacturer goes out of its way to protect buyers from price fluctuations, it speaks volumes about their priorities. You can walk into our showroom feeling like an honored guest – because to Genesis, you are one​!

A Customer-First Commitment from Genesis

The Genesis Cares Initiative isn’t just a one-time offer; it’s a reflection of Genesis’ overall commitment to customer satisfaction and trust. This brand was built on a philosophy of treating every customer as a “son-nim,” or honored guest in Korean culture​. By guaranteeing stable pricing during a time of market volatility, Genesis is reinforcing its core values and long-term commitment to customer satisfaction​. In other words, they’re making sure you feel valued and secure at every step of your car-buying journey.

At Allen Turner Genesis, we share this customer-first philosophy wholeheartedly. We believe buying a car should be a transparent and enjoyable experience. The Genesis Cares Initiative perfectly aligns with how we do business – putting your needs and peace of mind first. Whether you’re shopping for a brand-new Genesis or looking at our selection of certified pre-owned Genesis models, you can count on the same dedication to honesty and customer care. And our commitment doesn’t end when you drive off the lot. We’ll continue to have your back with exceptional after-sale support, including service specials to help keep your Genesis in top shape. It’s all part of treating you like family and ensuring you remain confident in your decision to partner with us.

In summary, Genesis Cares is great news for anyone considering a new Genesis. It’s about giving you stability in an ever-changing market, so you can choose your dream car without worry. If you’ve been on the fence about buying or leasing, now is the perfect time to take advantage of this price assurance and enjoy a stress-free shopping experience.

Ready to experience the Genesis Cares advantage firsthand? We invite you to reach out to our friendly team or visit Allen Turner Genesis here in Pensacola. Come chat with us, explore our beautiful showroom of new cars for sale, and see for yourself how transparency and customer-focused service set us apart. Your next Genesis awaits – and with the Genesis Cares Initiative in place, you can step into it with complete confidence and peace of mind. We’re here to help you every mile of the way!​